FEDERAL MARKET EXPANSION
Guiding businesses into the federal market.
Even the strongest businesses struggle with complex government entry, facing challenges in strategy, market entry, partnerships, and contract bidding. We help them navigate these obstacles with tailored plans that drive growth and bring private sector innovation to federal services.
Serellium’s methodology takes the guesswork out of federal market entry and expansion through a five-pronged approach.
​Establish the Vision
We facilitate intensive strategy sessions to establish growth vision, capabilities refinement, government entity opportunities, partnership potential, and specify strategic priorities to guide an actionable, durable plan.
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Rigorous Federal Market Research
Serellium's customized federal market research tool identifies high-demand entry points, analyzes trends and competitors, and provides insights to navigate the federal procurement landscape with confidence.
Develop a Strategic Plan
We create a detailed roadmap based on robust market research, capability refinement, agency prioritization, set-aside implications, partnership planning, and organization redesign actions to drive focused expansion and compounded growth.
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Implement a Targeted Communications Plan
We create a communications plan tailored to government partners, including website content, capability statements, pitch messaging, past performance, and coaching for key partnership opportunities.
Execute a Partnership & Engagement Strategy
We develop topline messaging for strategic engagements, analyze target audiences and communication channels, identify partnership and industry milestones, and create an actionable engagement calendar for immediate execution.
Rapid Deliverables
Serellium’s Federal Market Program
Surged support to pursue the right opportunities at the highest-demand federal market entry points.
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Federal Market Research
We develop the most in-depth, data-rich, customized federal market research report on the market. Our customized federal market research pinpoints the highest demand entry points for a service or capability based on expenditure trends, saturation, partnership viability, set-aside funding, geographical scope, and procurement mechanisms.
Customized Coaching
We anticipate opportunities before they arise, and rapidly solve problems when you get stuck.
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Partnership Strategies
We identify your strongest partners and guide you through how to best engage with them.
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Retainer Services
Operating as your tailored government expert team, we continue to navigate you through opportunities, partnership development, communications, proposal writing, and strategic plan execution.