Meet the Founders
Lilly
Bertz
Lilly Bertz brings nearly two decades of leadership spanning strategy, policy, and communications in the government sector.
She held senior positions advising the highest levels of leadership at the Department of State, Department of Defense, and Department of Justice, specializing in strategy and policy development, communications, and speechwriting for national security, health, and foreign policy disciplines.
Through senior consulting roles, Lilly has galvanized growth through winning proposal writing, contract awards, project expansions, and contract management across a range of federal agencies. A former Peace Corps volunteer and Presidential Management Fellow, Lilly holds a Master of Public Administration and a Master of Science in Social Policy from the University of Pennsylvania, and a Bachelor of Arts in Government and Psychology from Dartmouth College. She resides in Alexandria, VA with her husband and two children.
Serena Blankenship
Serena Blankenship brings 25 years of leadership, business development, management, and strategy expertise across security, organizational design, healthcare, and consulting fields.
A retired Navy officer, she played a pivotal role in the Department of Defense’s COVID-19 Task Force, advising on strategies to enhance testing and laboratory outcomes for military personnel. Serena led the restructuring of the Defense Health Agency and Veterans Health Administration, optimizing efficiency for two of the nation's largest healthcare systems. Serena has developed extensive guidance and best practices on organizational assessments, structural redesigns, staff planning, risk mitigation, and leadership development in the government sector. As a nurse leader, she developed the first-ever data analytics hub in an austere trauma hospital, achieving 20% savings in resources. In consulting, Serena has secured major federal contracts and managed expansive federal contract awards for various government agencies. Serena holds a Master of Science in Management from the Naval Postgraduate School and a Bachelor of Science in Nursing from the University of Colorado. She resides in Centreville, Virginia with her husband and four children.
Our Mission
We help business leaders who are navigating entry or expansion in the federal market.
Business leaders are focused on delivering quality services, leading teams, and growing revenue. Many seek federal market expansion, drawn by the stable, predictable revenue from billions in contracts annually. We help businesses navigate the complex, costly, and often overwhelming process of federal entry, meeting the nation’s critical needs.
We simplify entry into federal government contracts for innovative and impactful American businesses. We believe in the necessity of new, agile, strong U.S. business talent to improve federal services. We enhance accessibility to government industry for deserving businesses – and the critical capabilities they can enable – to advance government performance.
We serve government customers who need expert support for…
Comprehensive strategic planning and development
End-to-end communications and initiative execution
Organizational optimization and redesign